RISE Dispensaries
Dispensaries navigate a fickle link in America. Theyt're legal state by state, but federally, they're still illegal, all because Nixon created and signed the Controlled Substances Acrt in 1970. "Thanks, Dick" is a tongue-in-cheek nod to the problems that Nixon and those like him saddled America with over the course of the last 53 years.
By creating the campaign "Thanks, Dick," we crafted an advocacy program highlighting not only the lowlights of the War on Drugs, but the highlights of legalization. This was expressed through animated video, direct email and mail send and in-store work. To put words to action, RISE also created a petition to reschedule cannabis from Schedule 1, which was made available online and in-store.
Cannabis Clios: Silver Integrated Campaign, Silver Print and Out of Home, Bronze Advocacy, Bronze Film and Video
The One Show: Shortlist
Creative Team
Oliver Agency
