What if you could package the intangible? In this project, memories are captured in physical form as "time capsules." Memory packaging was designed to reflect the mystique and ambiguity behind one's memories. To produce this enigmatic tone, I was inspired by apothecary packaging, as well as sci-fi novels.
Typefaces and color palettes were inspired by the craft-driven trade, as well as its sci-fi counterpart. Research was conducted to understand the ingredients behind apothecary medicine. The botanical illustrations applied are associated with these historical references. Images were chosen based off the plant's homeopathic purpose, in relation to the tone of the memory on the bottle.
Layering and blending techniques were applied to all the elements of the composition, to solidify the idea of obscurity. The time capsules themselves were also designed, encircled in semi-transparent memory excerpts. For the mini-campaign, I looked to dystopian references and language found in science-fiction literature.
In apothecary bottling, botanicals were used for specific purposes or had unique tonal connotations. This inspired the choices for the memory packaging.
Because the project involved packaging the intagible, there was also a great deal of exploration of the packaging shape. Below is a sample of some of the early ideas.
